Campaigns in Singapore
Viessmann is the official global climate partner of FC Bayern Munich. On this page, find out more about the initiatives in Singapore to promote climate awareness.
Past campaign: 2022 Der Klassiker live screening event
About the event
A live viewing session for the first Der Klassiker of the season in 2022 was organized by Viessmann at Paulaner Brahaus on a Saturday night. The first 15 FC Bayern Singapore Fan Club members who join the event enjoyed 2 free pints of beer and sausage bites. Special discount codes were also given to the people who attended the watch party, which they could redeem at the Viessmann Official Store on Lazada.
About the partnership with FC Bayern
Success, reliability, and sustainability are common values that unite Viessmann and FC Bayern Munich. As official climate partners, the two award-winning legendary German brands focus on the sustainable improvement of water and air quality, the considerate use of resources, and the promotion of the youth.
The sponsorship of German record champion FC Bayern Munich has become an important part of Viessmann’s engagement in sports. The international partnership of the two global players, both market leaders in their industries, started in China where Viessmann became FC Bayern’s official regional partner in 2018. A broad range of activities has been conducted at numerous local football schools and tournaments.